Your customers aren’t waiting for vendors anymore — they’re building their own AI. Across the market, MSPs and enterprise teams are turning conversations into applications, automations, and competitive advantage — this rapid evolution is super-enabling small, nimble competitors while larger incumbents with the vision to act are quickly being left behind. In this session, Numonix VP Sales,Andy Whiteside lays out what happens next: a world where everyone is an AI developer, and conversation data pulled in from Microsoft Teams interactions becomes the raw material for innovation. This isn’t about choosing between buying or building — it’s about moving faster than the people already doing both. If you’re not actively building on your data, you’re running the risk of falling quickly behind.